A SWOT Analysis is just about the most widely known and quite a few widely used planning tool in social care services. It’s worth revisiting the basics however.
SWOT represents Strengths, Weaknesses, Opportunities and Threats, and it is useful when you are generating ideas and issues with someone. A substantial square is drawn up and separated into four sections each and among the SWOT headings.
The questions below are useful prompts for discussion, no judgements needs to be made about the issues identified, however unorthodox. Once ideas have been exhausted and entries made under each section, discussion might be encouraged about which factors are most significant, exactly what the priorities are, and how challenges could be overcome
Strengths
What advantages does your organisation have?
What is the next step a lot better than anybody else?
What resources are you experiencing usage of?
What do people see as the strengths?
What factors mean that you deliver services effectively?
Weaknesses
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What can you improve?
What in case you avoid?
What are people planning to see as weaknesses?
What factors limit you skill to deliver services?
Opportunities
Where are the good opportunities facing you?
What are the interesting trends you are aware of?
What benefits are available for service users?
Threats
What obstacles can you face?
What is taking place locally that you should worry about?
Are the requirements to your job or services changing?
Is changing policy threatening your position?
Could all of your weaknesses seriously threaten your project?
The objective of a SWOT analysis would be to enhance all of the issues, assumptions, hopes and fears that each person have within a safe, non-judgmental way.
Many of us develop the premise of assumptions, hopefully informed ones, but there is always the possibility of confusing assumptions with facts. If you possibly could be clear as to what include the facts and just what would be the assumptions at the start of a task, this will help manage risk and change more constructively afterwards. By bringing these out to the open through a SWOT analysis and reaching agreement on shared assumptions, there is an grounds for an effective project plan.
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